#vote4zunaira · Associate Seats

It is an SME-eat-SME world out there.

So let’s build a value chain instead.

Zunaira Omar for the Associate Seat, P@SHA Central Executive Committee 2026–2028.
FAST-Lahore · 20+ years experience · B2B go-to-market programmes · Industry leadership

Read the Manifesto Tell me what I'm missing

Mark On Your Ballot Associate Class

Zunaira Omar

The Square Peg · Membership No. #1258

Thursday 17 September 2026, 09:00–17:00. In person, original CNIC or passport required.

★ 20+ years in tech ✦ 15 years leading BSCS FAST-NUCES Executive MBA NUST 🏆 Presidential Award ⚡ P@SHA ICT Award winner Vital Voices VV GROW Fellow Aurora 11 Female Founders Chairperson, IT Committee, IWCCI Speaker at GITEX Global GITEX Impact ITCN Asia Global Digital Summit CxO Global Forum

A Practical Point of View

I went to LEAP 2025 on my own.

“The exhibition options were sized for larger companies. I did not need that much stand, so I priced it myself, bought what fitted, and went alone.”

Pakistan's collective push into Saudi Arabia has produced real results. But Associate members still return without deals because our small firms lack shared pavilion architecture.

The next step is clear: shared access, shared visibility, and a collective commercial story that global enterprise buyers can trust.

Zunaira Omar at LEAP international tech conference

LEAP 2025 · Independent relationships making global opportunity accessible.

The Reality

197

Associate companies, too often competing for small projects none of us can scale alone.

The Solution

A value chain, not a crowd of competitors.

An independent design studio, a cloud engineering shop, and a QA firm shouldn't be three separate near-misses on international tenders. When we assemble complementary member firms into a unified value chain, we bid and win enterprise work together.

The Associate Teaming Model 4 Complementary Members

Member 1 Specialized UI/UX Product Design House

Member 2 Cloud & Scalable Backend Engineering Firm

Member 3 Security, Compliance & QA Testing Practice

⚡ The CEC Commercial Catalyst (Zunaira's Role)

Shared international pavilion presence + Standard legal teaming agreements + Global B2B go-to-market positioning.

🏆 Outcome: Enterprise-Tier Contract Won Shared Member Revenue

“Small firms cannot win the work alone, cannot afford the room alone, and cannot build the workforce alone. All three have the same answer.”

Zunaira Omar signing MOU with Saudi corporate partner at LEAP

Commercial Positioning

I sell what engineers build. Pakistan's breakthrough is one strategy away.

Pakistan does not have a delivery problem. Every candidate comes from engineering and services. They will campaign on exports, taxation, and talent — and they will be right.

But nobody abroad knows how to buy from us. That is a positioning problem. I started as an engineer at FAST-NUCES and built my career in international B2B positioning.

✕ The Old Way: Fragmented technical pitching in silos with zero unified positioning.

✓ The Strategy: Cohesive B2B go-to-market architecture that makes 197 SMEs export-ready.

I Walk The Walk

Three pillars. Proven track record vs next commitments.

Every rival can write a list of promises. None can demonstrate this foundation.

Pillar 01

Inclusion of SMEs in policy and global opportunity

Already Doing Track Record

Built and run The Square Peg, exporting to North America, UK, and GCC under real SME constraints.
Exhibited independently at GITEX 2023, LEAP 2025, and LEAP EAST 2026.
Founded CMOontheGO, bringing senior go-to-market expertise to smaller firms.
Delivered over 100 B2B GTM programmes for emerging tech companies.

Will Do CEC Commitments

Shared Associate Stand: 5–6 complementary member firms on a joint LEAP / GITEX booth. Deliverable in 6 months.
90-Day Capability Map: Comprehensive audit of all 197 Associate members' capabilities.
Free Teaming Framework: Standard agreements for NDAs, revenue splits, and joint bids.
Standing Consultation: Formal Associate review before every CEC policy submission.

Zunaira Omar at the CMOontheGO / The Square Peg booth at LEAP EAST — Exhibiting independently at LEAP EAST: proving self-funded SME presence.

Zunaira Omar with international venture partners at LEAP EAST — Building direct relationships with international partners and VCs.

Pillar 02

A future-ready workforce, built collectively

Already Doing Track Record

The SquarePact mentorship programme, running continuously since 2022.
Training founders on GTM, corporate teams on AI marketing, and students on commercial skills.
Digital-adoption training for women entrepreneurs as Chairperson of IT Committee at IWCCI.
Built a distributed team designed around remote, flexible, and part-time talent.

Will Do CEC Commitments

Pooled SME Training: Collective funding for high-end skills (AI, Cloud, Compliance).
Group Certification: Bulk cohort rates for ISO, SOC2, AWS, and enterprise credentials.
SME Graduate Pipeline: Structured university hiring route pointed directly at Associate firms.

Zunaira Omar mentoring students at FAST-NUCES — Mentorship seminar at FAST-NUCES Islamabad campus.

Interactive tech training session — Building confidence and practical commercial skills for young engineers.

Pillar 03

Representation that is earned, not only reserved

Already Doing Track Record

Chairperson, IT Committee, Islamabad Women's Chamber of Commerce and Industry (IWCCI).
Vital Voices VV GROW Fellow (2023) — global leadership accelerator.
Selected among Aurora’s 11 Female Founders leading technology innovation in Pakistan.
Advocating for inclusive operating models that keep women leaders in tech.

Will Do CEC Commitments

Grow the number of women-led member companies on the P@SHA roster.
Make sure women are in the room when policy decisions are made.
Advocate access for women-led firms to capital, infrastructure and other opportunities.

Zunaira Omar speaking at tech forum — Making space for female voices in executive decision-making.

Pitching at GITEX Supernova Semifinal.

Polling Day Protocols

What you need to know before Thursday.

01 // AUTHORISATION

Who Votes

Authorised representative named on the Final Voter List. One vote per company.

02 // BALLOT CLASS

Which Ballot

Associate members vote only on the Associate ballot paper.

03 // SELECTIONS

How Many Marks

Mark up to three candidates. Marking more than three voids the ballot.

04 // TIMINGS

Polling Time

Thursday 17 September 2026, 09:00–17:00 in person.

05 // IDENTIFICATION

What to Bring

Original CNIC or Passport. Photocopies and digital images are not accepted.

06 // ATTENDANCE

In Person Only

Postal ballots and proxies are strictly not permitted.

Your Voice Matters

I want to represent the challenges you face.

These are challenges I have personally experienced, and I would love to hear yours too.

Fill out the 3-minute survey

I’ll collate the feedback and send it forward to the CEC.

Direct Dialogue

I want to hear from you.

Have a policy priority or want to discuss joint market expansion? Let’s connect.

WhatsApp Zunaira +92 305 5578620 Email Zunaira zunaira.omar@thesqpeg.com Connect on LinkedIn linkedin.com/in/zunaira-omar Book 15 Minutes Tell me what I'm missing Download Manifesto PDF Document